H E A L T H    P L A N    S E R V I C E S
Market Research and Competitive Positioning
 

In the current climate of change and volatility in our healthcare system, planning is a critical element in a healthcare organization's success. Organizations must be able to anticipate and respond to opportunities in a timely manner. Presscott Associates can provide your organization with the strategic vision and implementation skills necessary to respond.

Presscott Associates has assisted numerous hospital and physician providers, managed care organizations, integrated delivery systems, and life science companies in developing competitive strategies aimed at increasing marketplace leverage. We provide comprehensive strategic planning services that are implementation oriented and results focused. These services include defining an organization's mission, goals and objectives; identifying business opportunities and evaluating them in terms of key criteria such as revenue enhancement potential, level of risk, autonomy and control, and responsiveness to managed care requirements; and developing overall strategic directions.

We analyze market demographics, managed care penetration, financing trends, consumer needs and preferences and the nature of the competition to identify opportunities and recommend future strategies. We supplement our market research with an assessment of the strengths and weaknesses of the administrative, financial and other client systems. This ensures that we will suggest strategic priorities that capitalize on an organization's core competencies in meeting defined market opportunities.

Presscott Associates works with organizations that have identified a business opportunity and would like either validation of market demand or assistance with a marketing program. We undertake feasibility studies that encompass defining the target market, assessing the competition and identifying the operational and financial implications of offering a new product or service. We prepare detailed business plans that organizations may use to secure executive management approval or commitments from potential investors.

 

An idealist believes that the short run doesn't count.
A cynic believes that the long run doesn't matter.
A realist believes that what is done or left undone in the short run determines the long run.
-- Sydney Harris, Newspaper Columnist --

 
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